PUBLIC West Hollywood hotel has officially opened on Sunset Boulevard, bringing Ian Schrager’s latest hospitality concept to Los Angeles with 137 guestrooms, private cinema technology and an expansive rooftop park accessible to both hotel guests and outside visitors.
The property opened on October 30, 2026, inside the building formerly occupied by The Standard hotel, which operated at the location for more than two decades.
The new PUBLIC hotel combines accommodation, restaurants, nightlife, wellness activities and outdoor social spaces, reflecting Schrager’s ambition to offer a different interpretation of modern luxury.
Located at 8300 Sunset Boulevard, the hotel occupies one of West Hollywood’s best-known hospitality addresses.
137 Rooms With Private Cinema Technology
PUBLIC West Hollywood features 137 guestrooms and suites designed around an unconventional approach to luxury accommodation.
One of the property’s most distinctive features is its cinema-style guestroom entertainment, which uses projection technology rather than relying exclusively on conventional televisions.
The concept allows guests to transform their rooms into private screening environments, blending entertainment and accommodation within the same space.
Schrager describes the hotel’s broader philosophy as luxury without unnecessary formality, focusing on comfort, atmosphere and the freedom to use spaces in different ways.
Early reporting on the property indicated room rates starting at approximately $450 per night, although actual prices depend on travel dates and accommodation category.
The opening follows a series of timetable changes earlier in 2026, when the hotel had originally been expected to welcome guests months sooner.
Rooftop Park Opens Above Sunset Boulevard
One of the hotel’s biggest attractions is its 14,000-square-foot rooftop park overlooking the Hollywood Hills and the Los Angeles skyline.
The outdoor space includes seating areas, firepits, a running track, swings, a bar and a large screen for outdoor movie presentations.
According to local opening coverage, visitors who are not staying at the hotel can access the rooftop during designated daytime hours through a $35 day pass.
The feature is unusual for a premium Sunset Strip hotel, where rooftop facilities are often reserved for registered guests or restaurant customers.
Schrager has also emphasised the importance of outdoor space, with approximately 75% of the hotel’s public areas located outdoors.
Read More:
Former Standard Hotel Enters a New Era
The building previously housed The Standard, an influential hotel associated with West Hollywood’s nightlife and creative culture from 1999 until its closure in 2021.
Its transformation into PUBLIC represents a significant change for one of the Sunset Strip’s most recognisable hotel properties.
The new hotel includes a restaurant, bakery and coffee shop, lounge spaces and a nightclub called Studio, which incorporates theatrical visual features and an intimate atmosphere.
Wellness activities, including Pilates classes and sound-bath sessions, are also part of the wider offering.
Schrager’s hospitality career includes the creation of Studio 54 and the development of several influential boutique and lifestyle hotel brands.
PUBLIC West Hollywood is his latest attempt to combine nightlife, design and accommodation within a single destination.
The hotel is now accepting reservations, with its October 30 opening marking the transition from an announced project to an operating luxury property.
For travellers visiting Los Angeles, the new hotel adds another design-focused accommodation option close to Beverly Hills, Hollywood and West Hollywood’s restaurant and entertainment districts.