Indonesian beauty retailer Sociolla has entered Singapore with the opening of its first two stores at Funan and Bugis Junction.
The company is bringing more than 130 beauty brands to the market, including over 40 brands that are making their debut in Singapore. The expansion marks another step in Sociolla’s plans to grow its business across Southeast Asia.
The new stores will offer a range of products, including skincare, makeup, personal care, fragrances and wellness products.
The selection includes well-known international brands as well as beauty labels from Indonesia and other markets. Through this move, Sociolla wants to introduce more regional brands to Singaporean customers and give them access to products that may not have been widely available in the country.
Key Highlights
- Sociolla Enters Singapore With Two Stores and 40 New Beauty Brands
- Indonesian Beauty Retailer Sociolla Expands Into Singapore’s Beauty Market
- Sociolla Brings 130 Beauty Brands to Singapore Through New Retail Stores
Sociolla Brings More Beauty Brands to Singapore
The two stores feature more than 130 beauty brands across different product categories and price ranges. The collection includes international names such as JUNG SAEM MOOL, LANEIGE, COSRX, Laka and Round Lab. Customers can also find Indonesian beauty brands such as Rose All Day, HMNS and SAFF & Co, along with Australian skincare brand Sukin.
More than 40 brands are entering Singapore through Sociolla’s stores for the first time. This gives customers an opportunity to explore products from markets that are gaining attention in the Singapore beauty market.
The company said its products are sourced directly from brand owners or authorised distributors to ensure that customers receive genuine products. It also wants to make the shopping experience more convenient by bringing different skincare and personal care products under one roof.
Christopher Madiam, co-founder and CEO of Social Bella Indonesia, said Singapore provides an opportunity to introduce new beauty brands to a wider audience. The company also plans to bring more products from Indonesia and other Southeast Asian markets to the country.
Singapore Entry Supports Sociolla’s Regional Growth
Founded in 2015, Sociolla has grown from an online beauty retailer into a business that combines e-commerce with physical stores and digital services. The company currently operates more than 200 stores across Indonesia and Vietnam.
Its entry into Singapore follows its expansion into Vietnam in October 2020. The latest move reflects the company’s plans to reach more customers across Southeast Asia and build a stronger presence in the Southeast Asian beauty market.
Sociolla follows an omnichannel retail strategy, connecting its online platform with its physical stores. Customers can browse products online and visit stores to explore or try them before making a purchase. This approach also helps beauty brands reach customers through different channels.
Singapore is an important market for the company because of its established retail sector and demand for international beauty products. Sociolla sees an opportunity to introduce more Indonesian and regional brands to customers who are interested in trying new products.
Its parent company, Social Bella, also operates other businesses in the beauty and personal care industry. These include SOCO, a beauty community and digital platform; Beauty Journal, a beauty and lifestyle publication; and Lilla, a platform focused on mothers and families.
The company has also supported Indonesian beauty brands through initiatives such as its annual Love Local campaign. As of June 2026, local products accounted for 55% of Sociolla’s overall product selection, covering more than 180 local brands and 6,000 active products.
With its Singapore launch, Sociolla is looking to build on its experience in Indonesia and Vietnam while reaching a new group of customers. The company plans to introduce more regional beauty brands and expand its beauty retail business in the region.
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The opening of the two stores gives Sociolla an entry point into Singapore’s competitive beauty retail industry. Its ability to attract customers, introduce new brands and build a loyal customer base will be important as it looks to grow in the market.