The Oil & Steel distributor for Germany Oil & Steel Deutschland, has celebrated 15 years since taking on the product line.
The partnership began on 1st November 2011 when sales and rental company Bauscher, based in Neustadt an der Weinstraße, became a regional dealer for Oil & Steel. The company says it had been looking for a German truck mounted lift for its rental fleet, but after visiting Italy and putting an Oil & Steel machine through its paces, changed its mind and bought two platforms. A short while later, it took on the local distribution, having sold its first unit, a 20 metre Snake 2010 RE truck mount, to façade cleaning company Gebäudereinigung Huber. That machine is still in daily use.
In 2015, Bauscher became Oil & Steel’s main distributor for Germany, and sales manager Klaus Niemes took responsibility for all German speaking markets, Niemes had joined Bauscher in 2000, and it was he who sold that first Oil & Steel platform in Germany.
In 2017, Bauscher set up the sales business as a separate division, and adopted the Oil & Steel Deutschland name. Oil & Steel became part of Tadano in January 2025, when it completed its acquisition of Manitex.
Klaus Niemes said: “As Oil & Steel Germany, we have consolidated our position in the market and continuously expanded it. We have delivered more than 1,000 machines in the German speaking world. With the acquisition of Oil & Steel by Tadano, I see even greater potential to expand our presence in the market. The entire team of Oil & Steel Germany is looking forward to many more years of this successful partnership.”
Oil & Steel chief executive Giovanni Tacconi added: “On behalf of the entire team at Tadano, I would like to express our heartfelt thanks to Bauscher for being a trusted partner for 15 years. Thank you to the entire team at Bauscher / Oil & Steel Deutschland for your dedication and partnership over all these years. Here’s to many more!”