Representatives of the award judging panel presented commemorative plaques to the Saigon Co.op delegation.
The FMCG Asia Awards, organized by Retail Asia magazine, recognizes outstanding innovations and business solutions in the fast-moving consumer goods (FMCG) industry across Asia.
Launched in July 2025, Co.op Online, comprising the website https://cooponline.vn/ and a mobile application, is developed based on Saigon Co.op’s purely Vietnamese retail ecosystem, inheriting strengths in distribution networks, product sources, and experience serving Vietnamese consumers for over three decades.
A standout innovation that earned Co.op Online recognition is its model of transforming existing supermarkets into online fulfillment centers. Instead of investing in a separate warehousing system, Saigon Co.op leverages the inventory, facilities, and personnel at its Co.opmart, Co.opXtra, Finelife, Co.op Food, Co.op Smile, and Cheers stores to process orders from the nearest supermarket to the customer. The operational process is supported by a dedicated internal application, integrating barcode scanning technology to verify products and optimize pickup routes. This solution shortens processing time, improves accuracy, efficiently utilizes existing resources, and optimizes operating costs.
Saigon Co.op Deputy General Director Diep Hong Di speaks at the FMCG ASIA AWARDS 2026 ceremony.
With an average of approximately 5,000 online orders received and processed daily, Co.op Online demonstrates the effectiveness of its model combining traditional retail with e-commerce, while also affirming the competitiveness of Vietnamese businesses in the digital retail market through initiatives tailored to domestic consumer needs.
Beyond innovating its operational methods, Co.op Online also focuses on building a convenient and user-friendly shopping experience for Vietnamese families. The platform currently offers over 60,000 products, ranging from fresh food and cosmetics to essential consumer goods, all guaranteed in terms of origin and quality according to Saigon Co.op standards. Leveraging its understanding of consumer needs, Co.op Online has developed numerous features such as recipe-based shopping, AI -powered product search, interactive video shopping, and discount hunting games. Specialized shopping spaces like Co.op Online Beauty and Co.op Online Home & Kitchen have also been integrated to meet the diverse needs of customers.
In particular, the synchronization of the Saigon Co.op Membership Program allows customers to automatically accumulate points when shopping online and redeem them for E-vouchers to use at services within the Saigon Co.op ecosystem, such as Sense City Shopping Center and Charmant Suites, creating a seamless connection between online and in-store shopping.
Co.op Online expresses gratitude to its customers with a Customer Appreciation Week.
The FMCG Asia Awards 2026 recognizes Saigon Co.op’s innovative efforts and affirms the potential of its e-commerce platform, embodying Vietnamese retail identity and leveraging consumer understanding and service capabilities as competitive advantages.
A representative from Saigon Co.op stated that in the coming period, they will continue to upgrade technology, optimize operations and delivery, and research and develop online first-store models, e-commerce platforms (Marketplace), and online B2B services.
To celebrate being honored at the FMCG Asia Awards 2026, from November 12th to 25th, 2026, Co.op Online is launching a “Week of Appreciation” program with many attractive offers. Highlights include a “Brand Feast” bringing together major consumer brands along with Co.op’s own-brand products; a series of amazing deals, “Proud Flavor” combos, and interactive shopping activities.
From November 12th to 18th, customers entering the code VINHDANH30 will receive a 30,000 VND discount on orders from 399,000 VND or the code VINHDANH60 will receive a 60,000 VND discount on orders from 699,000 VND, subject to program conditions. Member customers also have the chance to double their reward points in two periods: November 12th-15th and November 19th-22nd, with a maximum of 100 points per period. Golden hour deal hunting activities and minigames also offer opportunities to win E-vouchers worth up to 100,000 VND along with many attractive gifts.
Through this program, Saigon Co.op aims to share the pride from its international award with practical shopping benefits, while also expressing gratitude to customers who have trusted and accompanied the Vietnamese retailer’s digital transformation journey. Customers can participate in the program at the website https://cooponline.vn/ or the Co.op Online application.
Minh Thi