-
Identify key state decision makers and time your outreach
Once teams determine which developments warrant engagement, the next question is whom to reach – and when. Each state brings a different set of sponsors, committees, staff, and potential partners. Teams must choose where their time and relationships can make the greatest difference.
For a team tracking data-center policy, for example, relevant contacts can span governors and executive staff, legislators and legislative staff, and drafting experts. With Bloomberg Government’s state directories, teams can filter by state, role, or committee, with background and contact information updated at a near-daily pace. Directories also include issue areas and committee assignments, further helping teams identify relevant stakeholders.
Sarah Polger, senior product manager for Bloomberg Government, says “You can quickly export all this contact information in an Excel doc, so that it either incorporates into the workflows within your own teams or you save it if it’s something you want to revisit [in] the future.” You can see how policy is actively moving along in its process as well as who are the people influencing those decisions and shaping that policy itself.
Session timelines and legislative status also help teams plan engagement around the process. Before the ink dries on legislation, hearings and other legislative events offer opportunities for influence. If a data-center measure is headed for a committee hearing, for example, the state events calendar can help teams plan outreach.
Connecting state directories with legislative timing helps teams focus their outreach on the people who can shape a proposal while changes are still possible.