The next chapter of SiriusXM is about to be written by an executive who has already helped transform two major streaming platforms. Anjali Sud, the CEO of Tubi and former chief executive of Vimeo, has been named the next CEO of SiriusXM, bringing extensive digital entertainment experience to one of North America’s largest audio companies.
Sud will officially assume the position on January 1, 2027, succeeding Jennifer Witz, who is stepping down following almost 25 years with the company, including nearly six years as CEO.
Witz will remain in an advisory capacity through the end of 2027, providing continuity as SiriusXM prepares for its next phase.
The appointment represents an important moment for a company operating at the intersection of music, radio, podcasting, advertising and streaming technology.
Sud already knows the business from the inside. She joined SiriusXM’s board of directors in March 2025 and will retain her board position when she assumes the CEO role.
Her experience leading consumer entertainment platforms makes her an intriguing choice for a company balancing the strength of its established satellite radio business with opportunities across digital audio.
At Tubi, where she has served as CEO since 2023, Sud helped expand the free, advertising-supported streaming platform to more than 110 million monthly active users.
Under her leadership, the business broadened its international presence, increased revenue and achieved profitable growth.
Before joining Tubi, Sud served as CEO of Vimeo, where she oversaw the company’s transformation into a global video platform with 300 million users and led its transition into a publicly traded business.
Her earlier career included positions at Amazon and Time Warner, giving her experience across technology, media, finance and consumer services.
That combination is especially relevant to SiriusXM.
The company reaches approximately 255 million monthly listeners across its portfolio, which includes the SiriusXM subscription service, Pandora, podcast programming and advertising technology businesses.
Its operations also include SiriusXM Media and AdsWizz, providing advertising solutions across an increasingly diverse audio marketplace.
For an executive experienced in building businesses supported by subscriptions and advertising, the opportunity to lead that portfolio brings together several familiar areas of expertise.
SiriusXM board chairman Greg Maffei praised Sud’s experience growing audiences, expanding entertainment platforms and developing different revenue models.
He also emphasized the advantage of appointing someone who already understands the company’s strategy through her work on its board.
Sud expressed enthusiasm about the opportunity.
“Premium audio experiences will be more important than ever to the future of entertainment,” she said, outlining her belief that SiriusXM can continue evolving as a leader in the category.
Her priorities will include expanding value for subscribers, advertisers, artists, creators, talent and shareholders.
The transition also marks the conclusion of an influential leadership chapter for Jennifer Witz.
During her time at SiriusXM, Witz helped strengthen the company’s subscription business, expand its automotive presence and develop additional opportunities in advertising and podcasting.
Her leadership included the rollout of SiriusXM’s 360L technology, which combines satellite and streaming capabilities to create a more personalized listening experience in vehicles.
The company also secured an exclusive advertising partnership with YouTube and expanded its podcast network.
According to SiriusXM, the business has achieved record-high customer satisfaction, record-low subscriber churn and improvements in several core financial indicators.
Maffei credited Witz with helping establish the foundation for the company’s next stage of development.
For the wider music industry, the leadership transition is significant because SiriusXM continues to play an important role in connecting artists with listeners.
Its music channels, curated programming and relationships with performers provide opportunities for music discovery, while its advertising and digital businesses connect creators with increasingly varied audiences.
That combination of traditional radio programming and evolving streaming technology creates an interesting set of possibilities for Sud.
Her background at Tubi and Vimeo gives her direct experience in growing digital audiences, developing advertising-supported entertainment and navigating changing consumer habits.
The challenge will be applying that experience to a company with an established subscription business, a substantial automotive presence and a broad collection of audio services.
SiriusXM’s next CEO arrives with experience across video, technology and digital advertising, while inheriting a company with deep roots in radio and music.
Anjali Sud’s appointment brings those worlds together at a time when the ways people discover, enjoy and connect with entertainment continue to expand.