The ECB built an AI tool that reads Reddit to track retail investor mood


A new central bank indicator turns millions of investing posts into a daily sentiment signal tied to next-day market returns

The European Central Bank has started reading Reddit. Not casually, and not for the memes.

In a blog post published November 12, 2026, titled “Reading the room: what Reddit tells us about retail investor sentiment,” the ECB laid out an AI-based indicator. It converts online investing chatter into a short-term signal of how retail traders feel about markets.